About Us

Paradigm Principle is a boutique financial services provider located in St Kilda Road, Melbourne.

At Paradigm our focus is on you and we adopt a holistic approach when considering your overall financial position to ensure all facets of your life are considered. Think of us as your safety link, connecting the various financial areas of your life in unity.

We pride ourselves on educating our clients on the financial planning process and ensure they have a complete understanding and confidence in the advice process. Complicated terminology is broken down into simple client friendly knowledge to minimise any confusion. We assist individuals, families and businesses via strategy, structure, investments, insurance, portfolio administration and ongoing service to achieve efficient management of your financial resources.

Paradigm Principle is run by Darrell Swindells and Ben Drew who are supported by an experienced team. Darrell was part of the founding team of Paradigm Principle in 1994, whilst Ben joined the firm in 1999.

Away from the office, Darrell can be regularly found on a golf course and is also fond of travelling. Ben is a sports enthusiast (cricket, footy) and enjoys spending time with his family.

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Paradigm Principle Ptd Ltd is a Corporate Authorised Representative Number 300896 of Capstone Financial Planning Pty Ltd. ABN 24 093 733 969. Australian Financial Services Licence No. 223135.

For more information on Capstone refer to their website, or call 1300 306 900 or email them at

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